This is a personal project I did for one of the greatest softdrinks there is. “Julmust”
Julmust, or directly translated; “Christmas sap”. Its a swedish beverage mostly consumed during Christmas in Sweden. I did this small project based on the concept to tell the rest of the world about this awesome drink, and f ex, to bring something typical home from sweden as a gift when visiting.
The visual concept is built on the creator of the beverage´s background as a chemist, and a typical swedish christmaselement, the strawgoat/yulegoat, which´s origin dates back a long time in pagan nordic christmas traditions.
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